We have created for you the ultimate Ranking of the Best Car Rental Companies in Europe in 2024. We tell you their Pros & Cons and also, thanks to our partner, we offer you exclusive discounts on your next car rental booking.
Europe is one of those destinations most travellers end up wanting to visit sooner or later in their lives. And the truth is that it is simply a continent with so much to see and to experience, that it would be too hard not to plan your next vacation to a European country or several.
Apart from the great quality of life, food, variety of cultures, art, architecture, and overall beautiful places with lots of history; Europe is a relatively small continent, which makes it great to visit more than one city or country in a single trip, which we wouldn’t do as easily in America, for instance.
Precisely this characteristic of it being a small continent, also makes it easier for travellers and foreigners to visit it by car, and here is where car rental companies come into play. Most European countries have serviced some of the most popular car rental companies in the world available, plus some exclusively working in Europe.
This is a piece of great news because it means that you will be able to rent a car on your next trip to Europe. However, what companies should you choose? Ultimately, that is a personal decision, but we will make it a bit easier by giving you an overview of Europe’s best car rental companies.
Please note:
- The order of the companies in the ranking has been established by the average rating of these companies on Trustpilot, Google Reviews, and the ratings entered by customers on our website.
- This data has been updated as of July 2024.
- All companies are present in most European countries. We know some local companies have infinitely better reviews, but they are only bookable in that particular location.
- Remember that dissatisfied people post more negative reviews than satisfied customers post positive ones.
Ranking of the Top Car Rental Companies in Europe 2024
1.- LOCAUTO (4.7/5)
Locauto is the best car rental company in Europe in 2024, boasting an impressive overall score of 4.7 out of 5. This remarkable rating is a testament to Locauto’s commitment to excellence in providing top-notch car rental services.
Locauto is an Italian company, based in Milan, that specializes in short, medium, and long-term rental services for cars and commercial vehicles. Its offices are located in the main Italian locations, and since 2013 it has been part of the Enterprise Mobility Group, owner of brands such as Enterprise itself, National, and Alamo, all of them of recognized prestige.
Known for its extensive fleet of vehicles, Locauto offers customers a wide variety of choices, from compact cars perfect for city driving to luxury models for those seeking a touch of elegance on their European adventures. What sets Locauto apart is not just the quality of its cars but also its customer-centric approach. The company prides itself on a streamlined rental process, ensuring quick and efficient service that caters to the needs of every traveller.
Customers often praise Locauto for its clear pricing and lack of hidden fees, making it a reliable choice for travelers exploring Europe. The company’s friendly and informed staff are regularly commended in reviews for their helpful local advice and dedication to a seamless rental process.
With an emphasis on maintaining high standards of cleanliness and safety, Locauto ensures that every vehicle is thoroughly sanitized and inspected, giving renters peace of mind. This dedication to quality and customer satisfaction is why Locauto has emerged as the leading choice for car hire in Europe, making it the go-to option for visitors seeking a reliable and enjoyable car rental experience.
Locauto customer ratings:
- ⭐ Excellent cleanliness of the car
- ⭐ Excellent service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ⭐ Excellent overall value for money
2.- EUROPCAR (4.4/5)
Europcar, securing the second spot with an impressive score of 4.4 out of 5, stands as a beacon of reliability and excellence in the European car rental industry. This company has carved out a significant place for itself by offering a broad spectrum of vehicles that cater to every possible need, whether it’s for a business trip, a family vacation, or a solo journey across the continent.
Europcar’s commitment to flexibility and convenience is evident in its multiple pick-up and drop-off locations spread across Europe, making it incredibly easy for travellers to start their journey from practically anywhere.
Customers appreciate Europcar not just for its vast network, but also for its focus on providing a hassle-free rental experience. The ease of using Europcar’s website and mobile app, which enable quick bookings with just a few clicks, is frequently praised. Additionally, the company’s commitment to sustainability, demonstrated by its growing selection of electric and hybrid vehicles, resonates well with eco-friendly travelers.
Clients rave about the courteous service received at Europcar, noting that the staff goes above and beyond to accommodate special requests, such as child seats or additional insurance coverage. This level of personalized service, combined with competitive pricing and a no-surprise fee policy, solidifies Europcar’s position as a top choice for car rental in Europe.
EUROPCAR customer ratings:
- ✔️ Very Good cleanliness of the car
- ✔️ Very Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Very Good overall value for money
3.- HERTZ (4.3/5)
Hertz, with a commendable score of 4.3 out of 5, is synonymous with quality and reliability in the car rental sector across Europe. Hertz is part of the US-based Hertz Global Holdings Group, which also owns such well-known brands as Dollar, Firefly, and Thrifty.
This company has consistently demonstrated its ability to meet the diverse needs of travellers through a vast selection of vehicles, from economy models for budget-conscious travellers to premium cars for those seeking luxury.
Hertz’s strength lies in its unparalleled customer service and the efficiency of its booking process, ensuring that customers have a hassle-free experience from start to finish. The company’s loyalty program, Hertz Gold Plus Rewards, is frequently praised for offering valuable perks, such as free rental days and expedited service, making it a favourite among frequent travellers.
Customers value Hertz for its clear pricing and extensive coverage options that ensure a worry-free journey. The company’s focus on customer satisfaction shines through in the thorough maintenance of each vehicle.
Reviews frequently highlight the cleanliness and top condition of the cars, alongside the courteous and professional attitude of the Hertz staff. This meticulous attention to detail and commitment to a premium rental experience make Hertz a preferred option for car rentals in Europe.
HERTZ customer ratings:
- ⭐ Excellent cleanliness of the car
- ⭐ Excellent service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ⭐ Excellent overall value for money
4.- BUCHBINDER (4.2/5)
Buchbinder secures the fourth position with an overall score of 4.2 out of 5, marking its territory as a distinguished provider in the European car hire landscape. This company is celebrated for its extensive fleet that encompasses a wide range of vehicles, catering to all tastes and requirements, from compact city cars to spacious vans suitable for larger groups or families.
What sets Buchbinder apart is its deep commitment to customer satisfaction, seen in its competitive pricing, flexible rental terms, and straightforward booking process.
Buchbinder is highly regarded for its localized service, tailored to meet the distinct needs of travelers across various European locales. Customers frequently praise the straightforwardness of its car rental process, particularly the simplicity of vehicle pick-up and drop-off, which streamlines their experience and minimizes hassle.
The company’s clear communication regarding costs and policies ensures that customers face no unexpected charges, fostering trust. This transparency, together with outstanding customer service and a dependable vehicle fleet, positions Buchbinder as a top choice for reliable car rental services in Europe.
Buchbinder customer ratings:
- ✔️ Good cleanliness of the car
- ⭐ Excellent service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ⭐ Excellent overall value for money
5.- DRIVALIA (4.0/5)
Drivalia, with a solid score of 4.0 out of 5, stands out in the competitive car rental market in Europe for its exceptional customer-focused approach and high-quality service. Drivalia, formerly known as Leasys, is a CA Auto Bank Group company, offering car rental, car sharing, and electric mobility solutions in major cities in Italy, France, and Spain.
Specializing in hassle-free car hire experiences, Drivalia offers a curated selection of modern, well-maintained vehicles that meet the needs of today’s travelers. From eco-friendly options to family-sized cars, Drivalia ensures that all clients find the perfect match for their journey. The company is particularly noted for its transparent pricing structure, which eschews hidden fees, offering clients a clear and upfront understanding of their rental agreement.
Drivalia stands out to its customers for the personalized attention and care it provides. Reviews often highlight the company’s amiable staff, who are always on hand to help, providing tips and advice to facilitate a seamless rental experience.
Moreover, Drivalia’s dedication to offering clean and safe vehicles, particularly important in addressing health and safety concerns, has significantly boosted its reputation. This commitment to customer well-being and satisfaction makes Drivalia a favored choice for car hire in Europe.
Drivalia customer ratings:
- ⭐ Excellent cleanliness of the car
- ⭐ Excellent service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
6.- NATIONAL (3.9/5)
National Car Rental, scoring 3.9 out of 5, is recognized for its efficient and professional car hire services across Europe. It is a subsidiary of Enterprise Mobility Group, owner of brands such as Enterprise, Locauto, and Alamo, all of them of recognized prestige.
Catering to the needs of business and leisure travelers alike, National offers a seamless rental experience with a wide selection of vehicles to choose from. What sets National apart is its Emerald Club loyalty program, which rewards frequent renters with benefits like vehicle upgrades and priority service, making each rental more rewarding.
National is often commended by customers for its quick and efficient pick-up and drop-off procedures, which greatly improve the rental experience. The company’s dedication to customer satisfaction is clear in its flexible booking options and a responsive customer service team that is always ready to address any questions or concerns.
Additionally, National’s commitment to keeping its fleet of vehicles clean and well-maintained ensures that travelers enjoy a reliable and comfortable journey. This focus on providing excellent service solidifies National’s position as a top choice for car rental services in Europe.
NATIONAL customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
7.- THRIFTY (3.7/5)
Thrifty, earning a score of 3.7 out of 5, is celebrated for offering economical car rental options without compromising on quality or service. As mentioned above, Thrifty is a subsidiary of Hertz Global Holdings Group, which also owns such well-known brands as Dollar, Firefly, and Hertz.
Thrifty’s appeal lies in its ability to provide a value-driven rental experience, making it an ideal choice for budget-conscious travelers exploring Europe. The company boasts a diverse fleet of vehicles, ensuring that whether you’re looking for a compact car for city driving or a more spacious option for countryside adventures, Thrifty has you covered.
One of Thrifty’s most appreciated features is its no-fuss approach to car rental, focusing on simplicity and convenience. Customers appreciate the straightforward booking process, competitive rates, and the friendly, helpful service provided by Thrifty’s staff.
Reviews often highlight the cleanliness and reliability of the vehicles, as well as the ease of the pick-up and return processes. Thrifty’s commitment to providing an affordable and hassle-free car hire experience makes it a favored option among travelers seeking to maximize their budget without sacrificing quality or comfort in Europe.
THRIFTY customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
8.- CENTAURO (3.7/5)
Centauro, with a commendable score of 3.7 out of 5, distinguishes itself in the European car rental market through its strategic locations in popular tourist destinations and major airports in Spain, but also in Italy, Portugal, and Greece.
This accessibility makes Centauro a convenient choice for travelers looking to explore Europe’s rich landscapes and cultural heritage. The company offers a wide range of well-maintained vehicles, from economical city cars to larger family vehicles, ensuring that every traveler’s needs are met. Centauro is particularly noted for its competitive pricing, which, combined with regular promotions and discounts, provides excellent value for customers.
Centauro is recognized for its commitment to transparency and simplicity in the car rental process. Customers value clear communication about rental terms and the lack of hidden fees, which builds trust and satisfaction. The efficiency of the pick-up and drop-off procedures often receives positive mentions in reviews, with customers applauding the professionalism and friendliness of the Centauro staff.
This combination of efficiency, customer convenience, and value makes Centauro a favored option for those looking for reliable and affordable car hire in Europe.
Centuaro customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
9.- SIXT (3.5/5)
Sixt, scoring a solid 3.5 out of 5, stands out in the European car rental scene for its premium fleet and exceptional customer service. SIXT is characterized by offering a range of premium vehicles at very affordable prices.
Sixt is celebrated for its broad array of high-quality vehicles, including luxury cars and SUVs, appealing to those seeking a premium driving experience. The company’s focus on innovation shines through its easy-to-use online booking platform and mobile app, which simplify the rental process for a streamlined and modern customer experience.
SIXT Rent a Car was born in Munich in 1912, and today is one of the first and most influential international car rental companies in Europe, earning a trusted reputation as a global leading car rental provider. SIXT is present in over +105 countries with branches in over +2,200 locations. You will be able to easily find and book through our website the SIXT car rental services internationally in almost every major city, airport, train station, cruise port, and tourist destination in Europe.
Sixt distinguishes itself not only with its extensive fleet but also through its commitment to customer satisfaction. The company is frequently praised in reviews for its professional and attentive staff, who excel in accommodating requests such as last-minute booking changes and offering detailed advice on driving routes and local attractions.
Despite its premium positioning, Sixt is recognized for competitive pricing and flexible rental options, making luxury car rental more accessible. This combination of quality, service, and value solidifies Sixt’s reputation among those seeking a superior car rental experience in Europe.
SIXT customers value the quality and cleanliness of the cars, the customer service, and in general, the overall quality of the service.
SIXT customer ratings:
- ⭐ Excellent cleanliness of the car
- ⭐ Excellent service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ⭐ Excellent overall value for money
10.- FLIZZR (3.5/5)
Flizzr is a subsidiary of Sixt. With a score of 3.5 out of 5, is recognized for its straightforward and customer-friendly car rental services, catering especially to the budget-conscious and digital-savvy traveler.
As we will show later in this article about Keddy and Europcar; Flizzr is a subsidiary brand of SIXT, and you will find them together at the same counters. Flizzr does not have its own website, it is booked through the website of the parent company, SIXT, although on car rental comparison and booking sites such as Rentalcars.com, Kayak.com, or Skyscanner.com it is offered as an independent car rental company.
If you want to know more about the differences between Sixt and Flizzr, between Europcar and Keddy, or between Avis and Budget, you can read this article.
Customers value Flizzr for its transparency in pricing, with no hidden charges, ensuring that renters can plan their expenses without worrying about unexpected costs. The range of vehicles offered by Flizzr is praised for being well-maintained and suited to a variety of travel needs, from city trips to longer journeys.
The company’s commitment to providing a hassle-free rental experience, combined with competitive pricing and a focus on customer satisfaction, makes Flizzr a go-to option for travelers seeking an affordable and reliable car hire service in Europe.
Flizzr customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
11.- RECORD GO (3.4/5)
Record Go earns a score of 3.4 out of 5, positioning itself as a key player in the European car rental market with a strong focus on offering efficient and economical rental solutions. Based in Spain, Record Go has become a global provider of mobility services with its network of offices in the main tourist destinations in Spain, Greece, and Portugal.
Known for its transparent pricing and wide selection of vehicles, Record Go appeals to a broad spectrum of travelers looking for value without compromising on quality. The company is particularly appreciated for its customer-oriented approach, providing flexible rental options and a straightforward booking process that enhances the overall rental experience.
Customers frequently highlight the friendly and helpful nature of Record Go’s staff, who are always ready to assist with inquiries and ensure a smooth rental process. Additionally, the efficiency of the pick-up and drop-off procedures is a notable advantage, allowing travelers to quickly get on their way. With a commitment to maintaining a fleet of clean and reliable vehicles, Record Go successfully meets the needs of those seeking an affordable and hassle-free car hire service in Europe.
Record Go customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
12.- DOLLAR (3.2/5)
Dollar, a subsidiary of Hertz, scoring 3.2 out of 5, is favored by travelers for its competitive pricing and wide range of vehicle options, making it a strong contender in the European car rental market.
Dollar’s strength lies in its ability to provide cost-effective solutions for travelers, without compromising on the quality of the rental experience. The company offers a variety of vehicles to suit different travel needs and preferences, from compact cars for city driving to larger models for family trips.
Customers appreciate Dollar for its straightforward rental policies and the ease of the booking process, which make it simple to find and secure the right vehicle for their trip. The company’s focus on customer service is evident in the attentiveness and professionalism of its staff, who strive to ensure a smooth and satisfactory rental experience.
Despite its lower score compared to some competitors, Dollar’s commitment to providing value for money and reliable service makes it a preferred choice for budget-conscious travelers seeking a reputable car rental company.
DOLLAR customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
13.- GREEN MOTION (3.1/5)
Green Motion carves out a niche in the car rental market focusing on eco-friendly vehicles, earning a commendable score of 3.1 out of 5. This company stands out for its commitment to environmental sustainability, offering an extensive range of hybrid and electric vehicles that cater to the eco-conscious traveler.
Green Motion provides an opportunity to explore Europe with a smaller carbon footprint and does so without compromising on quality or performance. Customers frequently commend Green Motion for its competitive pricing and the condition of its vehicles, noting that eco-friendly options are available at no additional cost.
The company is also praised for its customer service, with staff members who are knowledgeable about their fleet and passionate about promoting greener travel options. Reviews often highlight the ease of the rental process and the transparency of Green Motion’s policies, making it a straightforward choice for those looking to rent a car.
Despite its focus on sustainability, Green Motion does not sacrifice convenience, offering locations in key cities and airports across Europe. This unique blend of environmental responsibility, affordability, and customer satisfaction positions Green Motion as a pioneering choice for car rental on the continent.
Green Motion customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
14.- GOLDCAR / KEY N GO (2.8/5)
Goldcar, along with its express service Key N Go, earns a score of 2.8 out of 5, catering to travelers seeking quick and efficient car rental services. Goldcar is known for its affordable pricing and wide selection of vehicles, appealing to budget-conscious travelers. Goldcar is a subsidiary of Europcar.
The Key N Go service is particularly appreciated for its hassle-free pick-up process, allowing customers to bypass the traditional rental counter and access their vehicle through a straightforward digital system. This innovation in service delivery enhances the overall rental experience, saving time and reducing stress for travelers.
Customers value Goldcar for its no-surprise pricing and the variety of add-on options available, such as additional insurance and GPS navigation systems. However, it’s the efficiency and convenience of the Key N Go service that often receives special mention, highlighting Goldcar’s commitment to leveraging technology to improve customer service.
While reviews may reflect mixed experiences, the company’s efforts to address feedback and improve services are notable. For those prioritizing cost and efficiency in their European travels, Goldcar and Key N Go offer compelling options.
GOLDCAR customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
15.- ALAMO (2.5/5)
Alamo, with a score of 2.5 out of 5, is recognized for providing reliable car rental services that cater to a wide range of travelers. It is owned by Enterprise Holdings, along with other agencies including Enterprise and National.
Alamo’s strength lies in its straightforward rental process and the variety of vehicles it offers, ensuring that customers can find a car that suits their needs, whether they’re traveling for business or leisure. Alamo is particularly favored by international travelers for its global presence, making it a convenient option for those visiting Europe from abroad.
Alamo is favored for its competitive rates and the helpfulness of its staff. The company prioritizes customer convenience with flexible pick-up and drop-off policies that suit varied travel schedules. Although not as highly ranked, Alamo’s dedication to a stress-free rental experience and responsiveness to customer concerns stand out. For those seeking a reliable and affordable car rental in Europe, Alamo is a commendable option.
Alamo customer ratings:
- ✔️ Very Good cleanliness of the car
- ✔️ Very Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Very Good overall value for money
16.- FIREFLY (2.3/5)
Firefly, scoring 2.3 out of 5, positions itself as a budget-friendly car rental option for travelers in Europe. With a focus on providing economical rental solutions, Firefly appeals to those looking to maximize their travel budget without sacrificing the quality of their vehicle.
Firefly is another subsidiary of Hertz. The company offers a straightforward rental process and a range of vehicle options to suit various travel needs, from compact cars for city trips to larger vehicles for family vacations.
While Firefly’s competitive pricing is a significant draw for customers, reviews often praise the company’s no-frills approach to car rental, which prioritizes simplicity and efficiency. Customers appreciate the ease of booking and the friendly service provided by Firefly’s staff, highlighting their willingness to assist and provide clear information on rental terms.
Although Firefly’s overall score reflects areas for improvement, its dedication to offering affordable and accessible car rental services makes it a viable option for cost-conscious travelers in Europe.
Firefly customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
17.- OK MOBILITY (2.1/5)
In the competitive European car hire market, OK Mobility stands out for its commitment to improvement and innovation, ranking 17th among the best companies. Despite a modest rating of 2.1 out of 5, it’s important to recognise the positive experiences some customers have had.
OK Mobility is praised for its wide range of vehicles, transparency in the rental process, and efficient customer service. The company invests in technology to enhance the booking and vehicle pickup experience, making it easy for customers to manage their reservations through intuitive digital platforms.
Despite industry challenges, OK Mobility’s continual service improvements and vehicle offerings show a clear commitment to customer satisfaction, demonstrating potential for further improvement in its ranking.
OK Mobility customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
18.- ENTERPRISE (2.0/5)
Enterprise, with a score of 2.0 out of 5, is known for its strong reputation in the car rental industry, offering a wide range of high-quality vehicles and a commitment to exceptional customer service.
Despite its lower ranking in this European context, Enterprise’s dedication to meeting the needs of its customers is unwavering. The company is lauded for its professional and courteous staff, who go above and beyond to ensure a smooth rental experience from start to finish.
Enterprise’s extensive network across Europe provides travelers with the flexibility to pick up and drop off vehicles at convenient locations. Customers value the cleanliness and reliability of the fleet, ensuring a safe and comfortable journey.
While there are some challenges with pricing competitiveness and customer satisfaction, Enterprise’s ongoing efforts to improve its services are commendable. For those seeking a trusted brand and quality commitment, Enterprise remains a solid choice for car rentals in Europe.
Most of the customers are highly satisfied with their professional services and highly efficient staff who help solve all the problems that customers may face from time to time. They maintain great cleanliness and maintenance standards for their vehicle too.
In rare cases, people face some problems because there are no proper notifications provided by the system regarding road works and road conditions. Also, some customer have received vehicles that are slightly different from their order. But it is only in the rush hour situation.
ENTERPRISE customer ratings:
- ✔️ Very Good cleanliness of the car
- ✔️ Very Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Very Good overall value for money
19.- KEDDY by EUROPCAR (2.0/5)
Keddy by Europcar, scoring 2.0 out of 5, is designed to serve price-conscious travelers seeking the reliability and quality associated with the Europcar brand. Keddy is a subsidiary brand of Europcar, and you will find them together at the same counters. Keddy does not have its website, it is booked through the website of the parent company, Europcar, although on car hire comparison and booking sites it is offered as an independent car hire company.
Despite its lower ranking, Keddy stands out for providing an affordable and straightforward car rental experience. This brand is particularly favored by those looking to combine cost-efficiency with the peace of mind that comes from renting with a well-known provider. Keddy’s main draw is its access to Europcar’s extensive fleet, offering a wide range of vehicles that do not compromise on maintenance or safety standards.
Keddy is recognized for its straightforward booking process and access to Europcar’s support infrastructure. Customers often point out the good value for money it offers, appealing to those who seek a balance between budget and quality. Although there’s room for improvement in customer experience and clarity on additional fees, Keddy’s fundamental offerings remain appealing for travelers looking for an economical option to explore Europe.
Keddy customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
20.- ACE RENT A CAR (2.0/5)
ACE Rent a Car, also with a score of 2.0 out of 5, caters to travelers looking for affordable car rental options without compromising on service quality. ACE has carved a niche for itself by offering competitive rates and a personalized service approach that distinguishes it from larger competitors. Customers often highlight ACE’s efficient service and the ease of the rental process, appreciating the company’s efforts to provide a hassle-free experience.
Despite its score, ACE is commended for maintaining a fleet of well-kept vehicles and for its transparent pricing policy, which avoids hidden charges and makes budget planning easier for travelers.
The company’s friendly and helpful staff are frequently mentioned in reviews, underscoring ACE’s commitment to customer satisfaction. While facing challenges in matching the brand recognition and network size of its larger peers, ACE Rent a Car remains a viable choice for those valuing cost-effectiveness and personal attention in their car rental needs in Europe.
ACE Rent a Car customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
21.- BUDGET (1.8/5)
Budget, with a score of 1.8 out of 5, is known globally for offering affordable car rental options. Its position in the ranking reflects a focus on providing value for money, making it a popular choice among travelers looking to optimize their budgets. Budget is a subsidiary of AvisBudgetGroup, owner of other well-known brands such as Avis, Payless, or Zipcar.
Budget’s extensive fleet includes a variety of vehicles to suit different travel needs, from compact cars for city driving to larger SUVs for family trips. The brand leverages its global presence to offer competitive rates and convenient pick-up and drop-off locations across Europe.
Customer reviews suggest that Budget could enhance its service consistency and pricing transparency. However, the company’s commitment to affordability and accessibility is evident. Travelers value Budget’s promotional offers and loyalty program, which deliver extra savings and perks. Budget remains a popular choice for cost-conscious consumers, showing dedication to evolving its services to better meet customer needs.
BUDGET customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
22.- AVIS (1.5/5)
Avis, scoring 1.5 out of 5, is a globally recognized car rental brand that prides itself on offering a premium service experience. Despite its lower ranking in this context, Avis remains dedicated to providing customers with high-quality vehicles and a comprehensive range of services designed to make car rental seamless and stress-free.
The brand is often chosen by business travelers and those seeking an elevated rental experience, thanks to its reputation for reliability and customer service excellence.
Reviews commend Avis for maintaining a modern, well-kept fleet and for its efforts to streamline the rental process with technological and customer service improvements. Despite these positives, there’s a need for better alignment of pricing with customer expectations and an enhancement of the overall value proposition. Avis is actively working to refine its services and address customer feedback to more effectively cater to its diverse clientele across Europe.
AVIS customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
23.- PAYLESS (1.5/5)
Payless, with a score of 1.5 out of 5, targets the budget segment of the car rental market, offering economical options for travelers looking to save on their transportation costs in Europe. The brand’s value proposition is centred on providing basic, no-frills car rental services at competitive prices. Payless is a subsidiary of AvisBudgetGroup, owner of other well-known brands such as Avis, Budget, or Zipcar.
Customers are drawn to Payless for its straightforward pricing model and the simplicity of its rental process, which caters to those seeking functionality and affordability above all else.
Customer feedback indicates that Payless caters well to budget-conscious travelers, yet there’s potential to improve the customer experience by enhancing vehicle quality and service responsiveness. Despite these challenges, Payless’s dedication to providing some of the most competitive car rental rates in Europe keeps it a desirable option for those prioritizing cost savings.
The brand’s focus on essential services, coupled with efforts to address customer feedback, positions Payless as a practical choice for economical car rental on the continent.
Payless customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
24.- MAGGIORE (1.3/5)
Maggiore, with a score of 1.3 out of 5, is an established car rental brand that focuses on providing personalized service and catering to the specific needs of travelers in Europe. Maggiore is a company founded and operating mainly in Italy, under the management and coordination of the parent company AvisBudgetGroup.
Despite its ranking, Maggiore prides itself on a heritage of Italian hospitality, offering a fleet that ranges from compact cars for city driving to larger vehicles for family trips. The company aims to blend traditional values with modern convenience, offering services designed to make the car rental experience as smooth as possible.
Customer feedback often points to the need for clearer pricing structures and improved vehicle maintenance. Maggiore is actively taking steps to address these issues, striving to enhance its service quality and customer satisfaction levels. For those who value a company with local expertise and a personal touch, Maggiore remains a choice worth considering, especially for travelers looking to immerse themselves in the scenic beauty and cultural richness of Europe.
Maggiore customer ratings:
- ✔️ Good cleanliness of the car
- ✔️ Good service at the rental desk
- ✔️ Quick pick-up process
- ✔️ Quick drop-off process
- ✔️ Good overall value for money
25.- SURPRICE (1.3/5)
Surprice Car Rental, also scoring 1.3 out of 5, positions itself as an emerging player in the European car rental market, offering competitive prices and a growing network of locations. Surprice aims to surprise customers with its commitment to providing value for money, combining affordable rental options with friendly service. The company targets travelers seeking practical and economical transportation solutions, without compromising on the basic expectations of reliability and convenience.
While Surprice’s lower ranking reflects the challenges of establishing a strong foothold in a competitive market, the company is dedicated to improving its offerings and customer experience. Reviews suggest areas for improvement in vehicle selection and customer service responsiveness.
Surprice is focused on addressing these feedback points, aiming to exceed customer expectations and enhance its reputation as a budget-friendly car rental option in Europe. For adventurous travelers willing to explore new options, Surprice offers the promise of affordable travel with the potential for a pleasantly surprising rental experience.
Surprice customer ratings:
- ✔️ Good cleanliness of the car
- ⚠️ Average service at the rental desk
- ⚠️ Slow pick-up process
- ⚠️Slow drop-off process
- ⚠️Average service at the rental desk
In exploring the diverse landscape of car rental companies in Europe, we’ve seen a range of options catering to various preferences and budgets. From the high-ranking Locauto, celebrated for its exceptional service, to the budget-conscious choices like Surprice, each company offers unique advantages.
Whether you prioritize luxury, cost, or customer service, there’s a rental company in Europe to meet your needs. Remember, the best choice is the one that aligns with your specific travel requirements and expectations.
Why rent a car when visiting Europe?
Renting a car when visiting Europe offers unparalleled freedom and flexibility, allowing travelers to explore off-the-beaten-path destinations at their own pace. Unlike relying on public transportation, a rental car provides the liberty to visit remote villages in France, Spain, or Italy, the scenic countryside in Ireland, Germany, Switzerland, or Poland, and hidden beaches in Balearic Islands, Canary Islands, Greece, Cyprus, Corsica, or Sardinia, that are often inaccessible by bus or train.
It also enables spontaneous detours and stops to savor breathtaking views, indulge in local cuisine, or immerse oneself in cultural experiences without the constraints of schedules or routes. For those seeking an intimate exploration of Europe’s diverse landscapes and rich heritage, renting a car is an invaluable choice.
Choosing The Right Car Rental to Visit Europe
When visiting Europe, selecting the right type of car to rent can significantly enhance your travel experience, taking into account the diverse terrain, narrow streets, and varying fuel prices across the continent. Here are some of the best car types to consider:
- Compact Cars: Ideal for navigating the narrow and winding roads in many European cities and medieval towns. Compact cars are easier to park, usually have better fuel efficiency, and are generally more affordable to rent.
- Economy Cars: Similar to compact cars, economy cars are cost-effective, fuel-efficient, and well-suited for solo travelers or couples. They’re perfect for city travel and short trips.
- Convertible Cars: For those traveling during warmer months or in scenic coastal regions, a convertible can offer an unforgettable open-air driving experience. Enjoy the Mediterranean sun or the Alpine breezes in style.
- SUVs: Suitable for families or groups with more luggage, or for those planning to explore off-road terrains and rural areas. An SUV offers more space, comfort, and versatility.
- Luxury Cars: For travelers looking to elevate their journey, renting a luxury car offers a blend of comfort, performance, and sophistication. It’s a popular choice for business trips or special occasions.
- Station Wagons/Estate Cars: These vehicles provide extra space for luggage and are ideal for families or travelers with sports equipment. They offer the comfort of a sedan and the utility of an SUV.
- Electric Vehicles (EVs): For eco-conscious travelers, renting an EV can be a great option, especially in countries with extensive charging networks. They offer a quiet, smooth ride and are exempt from congestion charges in European cities.
Choosing the right car type depends on your specific travel needs, budget, and the nature of your trip. Whether you’re exploring urban centers, cruising coastal roads, or embarking on rural adventures, there’s a car type that’s perfect for your European journey.
What is the best way to get the best prices for booking a car in Europe? Direct rental on the company website, or using a Comparison Website?
When it comes to securing the best prices for car rentals in Europe, travelers are often torn between booking directly through a car rental company’s website or using a comparison website. Each method has its advantages and can influence the overall cost and experience of renting a car in Europe.
Booking directly with the car rental company is often lauded for its transparency and the possibility of accessing exclusive deals or loyalty rewards. Direct bookings eliminate middleman fees, potentially offering lower rates for consumers who are loyal to a specific brand. Additionally, dealing directly with the rental company can simplify the process of modifying or canceling reservations and may offer a more personalized customer service experience.
On the other hand, comparison websites shine by aggregating prices from a wide array of providers, including both major chains and smaller, local operators. This broad spectrum of options allows travelers to easily compare prices, vehicle options, and rental terms side by side, ensuring they find the best deal available. Many comparison sites, such as ours, also offer exclusive discounts and deals negotiated with the rental companies, which might not be available when booking directly.
The best approach often depends on the traveler’s priorities. If loyalty points and direct customer service are paramount, booking directly might be the best choice. However, a comparison website can provide a comprehensive overview of the options for those primarily focused on price and variety, ensuring they secure the best possible deal.
Ultimately, the savvy traveler might consider using both methods: starting with a comparison website to gauge the range of prices and options, then checking the direct sites of preferred rental companies to see if any exclusive deals or promotions can beat those found on the aggregator. This combined approach ensures not only the best price but also that the rental terms and vehicle suitability meet the traveler’s needs for their European adventure.